Table of Content

Table of Contents
1 RESEARCH SCOPE
1.1 Research Product Definition
1.2 Research Segmentation
1.2.1 Product Type
1.2.2 Main product Type of Major Players
1.3 Demand Overview
1.4 Research Methodology
2 GLOBAL PROGRAMMATIC DISPLAY INDUSTRY
2.1 Summary about Programmatic Display Industry
2.2 Programmatic Display Market Trends
2.2.1 Programmatic Display Production & Consumption Trends
2.2.2 Programmatic Display Demand Structure Trends
2.3 Programmatic Display Cost & Price
3 MARKET DYNAMICS
3.1 Manufacturing & Purchasing Behavior in 2020
3.2 Market Development under the Impact of COVID-19
3.2.1 Drivers
3.2.2 Restraints
3.2.3 Opportunity
3.2.4 Risk
4 GLOBAL MARKET SEGMENTATION
4.1 Region Segmentation (2017 to 2021f)
4.1.1 North America (U.S., Canada and Mexico)
4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)
4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)
4.1.4 South America (Brazil,, Argentina, Rest of Latin America)
4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)
4.2 Product Type Segmentation (2017 to 2021f)
4.2.1 Real Time Bidding
4.2.2 Private Marketplace
4.2.3 Automated Guaranteed
4.3 Consumption Segmentation (2017 to 2021f)
4.3.1 E-commerce Ads
4.3.2 Travel Ads
4.3.3 Game Ads
4.3.4 Others
5 NORTH AMERICA MARKET SEGMENT
5.1 Region Segmentation (2017 to 2021f)
5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico
5.2 Product Type Segmentation (2017 to 2021f)
5.2.1 Real Time Bidding
5.2.2 Private Marketplace
5.2.3 Automated Guaranteed
5.3 Consumption Segmentation (2017 to 2021f)
5.3.1 E-commerce Ads
5.3.2 Travel Ads
5.3.3 Game Ads
5.3.4 Others
5.4 Impact of COVID-19 in North America
6 EUROPE MARKET SEGMENTATION
6.1 Region Segmentation (2017 to 2021f)
6.1.1 Germany
6.1.2 UK
6.1.3 France
6.1.4 Italy
6.1.5 Rest of Europe
6.2 Product Type Segmentation (2017 to 2021f)
6.2.1 Real Time Bidding
6.2.2 Private Marketplace
6.2.3 Automated Guaranteed
6.3 Consumption Segmentation (2017 to 2021f)
6.3.1 E-commerce Ads
6.3.2 Travel Ads
6.3.3 Game Ads
6.3.4 Others
6.4 Impact of COVID-19 in Europe
7 ASIA-PACIFIC MARKET SEGMENTATION
7.1 Region Segmentation (2017 to 2021f)
7.1.1 China
7.1.2 India
7.1.3 Japan
7.1.4 South Korea
7.1.5 Southeast Asia
7.1.6 Australia
7.1.7 Rest of Asia Pacific
7.2 Product Type Segmentation (2017 to 2021f)
7.2.1 Real Time Bidding
7.2.2 Private Marketplace
7.2.3 Automated Guaranteed
7.3 Consumption Segmentation (2017 to 2021f)
7.3.1 E-commerce Ads
7.3.2 Travel Ads
7.3.3 Game Ads
7.3.4 Others
7.4 Impact of COVID-19 in Europe
8 SOUTH AMERICA MARKET SEGMENTATION
8.1 Region Segmentation (2017 to 2021f)
8.1.1 Brazil
8.1.2 Argentina
8.1.3 Rest of Latin America
8.2 Product Type Segmentation (2017 to 2021f)
8.2.1 Real Time Bidding
8.2.2 Private Marketplace
8.2.3 Automated Guaranteed
8.3 Consumption Segmentation (2017 to 2021f)
8.3.1 E-commerce Ads
8.3.2 Travel Ads
8.3.3 Game Ads
8.3.4 Others
8.4 Impact of COVID-19 in Europe
9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION
9.1 Region Segmentation (2017 to 2021f)
9.1.1 GCC
9.1.2 North Africa
9.1.3 South Africa
9.1.4 Rest of Middle East and Africa
9.2 Product Type Segmentation (2017 to 2021f)
9.2.1 Real Time Bidding
9.2.2 Private Marketplace
9.2.3 Automated Guaranteed
9.3 Consumption Segmentation (2017 to 2021f)
9.3.1 E-commerce Ads
9.3.2 Travel Ads
9.3.3 Game Ads
9.3.4 Others
9.4 Impact of COVID-19 in Europe
10 COMPETITION OF MAJOR PLAYERS
10.1 Brief Introduction of Major Players
10.1.1 Facebook
10.1.2 Google (Doubleclick)
10.1.3 Alibaba
10.1.4 Adobe Systems Incorporated
10.1.5 Tencent
10.1.6 AppNexus
10.1.7 Amazon
10.1.8 JD.com
10.1.9 Yahoo
10.1.10 Verizon Communications
10.1.11 eBay
10.1.12 Booking
10.1.13 Expedia
10.1.14 MediaMath
10.1.15 Baidu
10.1.16 Rakuten
10.1.17 Rocket Fuel
10.1.18 The Trade Desk
10.1.19 Adroll
10.1.20 Sina
10.2 Programmatic Display Sales Date of Major Players (2017-2020e)
10.2.1 Facebook
10.2.2 Google (Doubleclick)
10.2.3 Alibaba
10.2.4 Adobe Systems Incorporated
10.2.5 Tencent
10.2.6 AppNexus
10.2.7 Amazon
10.2.8 JD.com
10.2.9 Yahoo
10.2.10 Verizon Communications
10.2.11 eBay
10.2.12 Booking
10.2.13 Expedia
10.2.14 MediaMath
10.2.15 Baidu
10.2.16 Rakuten
10.2.17 Rocket Fuel
10.2.18 The Trade Desk
10.2.19 Adroll
10.2.20 Sina
10.3 Market Distribution of Major Players
10.4 Global Competition Segmentation
11 MARKET FORECAST
11.1 Forecast by Region
11.2 Forecast by Demand
11.3 Environment Forecast
11.3.1 Impact of COVID-19
11.3.2 Geopolitics Overview
11.3.3 Economic Overview of Major Countries
12 REPORT SUMMARY STATEMENT

List of Figure

List of Table
Table Programmatic Display Product Type Overview
Table Programmatic Display Product Type Market Share List
Table Programmatic Display Product Type of Major Players
Table Brief Introduction of Facebook
Table Brief Introduction of Google (Doubleclick)
Table Brief Introduction of Alibaba
Table Brief Introduction of Adobe Systems Incorporated
Table Brief Introduction of Tencent
Table Brief Introduction of AppNexus
Table Brief Introduction of Amazon
Table Brief Introduction of JD.com
Table Brief Introduction of Yahoo
Table Brief Introduction of Verizon Communications
Table Brief Introduction of eBay
Table Brief Introduction of Booking
Table Brief Introduction of Expedia
Table Brief Introduction of MediaMath
Table Brief Introduction of Baidu
Table Brief Introduction of Rakuten
Table Brief Introduction of Rocket Fuel
Table Brief Introduction of The Trade Desk
Table Brief Introduction of Adroll
Table Brief Introduction of Sina
Table Products & Services of Facebook
Table Products & Services of Google (Doubleclick)
Table Products & Services of Alibaba
Table Products & Services of Adobe Systems Incorporated
Table Products & Services of Tencent
Table Products & Services of AppNexus
Table Products & Services of Amazon
Table Products & Services of JD.com
Table Products & Services of Yahoo
Table Products & Services of Verizon Communications
Table Products & Services of eBay
Table Products & Services of Booking
Table Products & Services of Expedia
Table Products & Services of MediaMath
Table Products & Services of Baidu
Table Products & Services of Rakuten
Table Products & Services of Rocket Fuel
Table Products & Services of The Trade Desk
Table Products & Services of Adroll
Table Products & Services of Sina
Table Market Distribution of Major Players
Table Global Major Players Sales Revenue (Million USD) 2017-2020e
Table Global Major Players Sales Revenue (Million USD) Share 2017-2020e
Table Global Programmatic Display Market Forecast (Million USD) by Region 2021f-2026f
Table Global Programmatic Display Market Forecast (Million USD) Share by Region 2021f-2026f
Table Global Programmatic Display Market Forecast (Million USD) by Demand 2021f-2026f
Table Global Programmatic Display Market Forecast (Million USD) Share by Demand 2021f-2026f